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How to value a brand: part 2

August 31, 2016

In continuation of our discussion in the valuation of brands, we focus our attention this week on the “Multi-Period Excess Earnings Method” (MEEM). If you missed our blog last week, you can access

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How to value a brand: part 1

August 25, 2016

Further to last week’s blog on valuation concepts in identifiable intangible assets, we continue t

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