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Request for Participants for the 2021 P&C Insurance Report

February 23, 2021

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Smythe Advisory is seeking participants for our 8th Edition of the Property & Casualty Insurance Brokerage Industry Report. Our report provides Canadian Insurance intermediaries with valuable insight into the financial and operational performance of the Canadian industry as well as an update into value creation and M&A activity.

This year’s report will provide participants with aggregated detailed benchmark data as well as insights into the attributes that differentiate top industry performers. Specifically, we will address the following:

  • Brokerage profitability by size and province
  • Insight into what differentiates industry top performers
  • Trends in online insurance distribution
  • Issues related to producer compensation
  • Current and future value drivers
  • M&A activity and trends
  • Tax strategies currently being used in P&C divestiture transactions
  • The results of our recent brokerage survey

Why Participate?

The full report will only be made available to those brokerages who participate. At this point, we have 126 committed participants (up from 80 in 2019), so we expect a statistically relevant sample of data.

All information provided is held in the strictest confidence and will only be disclosed on an aggregated basis. No individual brokerage operations can be identified.

How to Participate

The process is relatively simple and involves the following steps:

  1. Smythe Advisory will enter into a non-disclosure agreement with you
  2. You will provide us with an internal income statement or enter data into a template provided
  3. You will complete a short questionnaire

Next Steps

We are no longer accepting submissions. Please stay tuned for more information. 

To download a copy of our last report please click here. If you want more information, please contact either Mike Berris or Gagan Ahluwalia below:


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